Acclaimed Business Transformation Strategist
Prof. Howard Yu is the LEGO Professor of Management and Innovation in the prestigious IMD Business School in Switzerland, as well as the director of its signature Advanced Management Programme (AMP), an executive education course. In 2015, Prof. Yu was selected by Poets&Quants as one of ‘The World’s Top 40 Business Professors Under 40’. He was shortlisted for the 2017 Thinkers50 Innovation Award, and then in 2018, appeared on the Thinkers50 radar list of 30 management thinkers ‘most likely to shape the future of how organisations are managed and led’.
He is the author of the bestseller Leap: How to Thrive in a World Where Everything Can Be Copied. In his book, Prof. Yu shows that succeeding in today’s marketplace is no longer about mastering copycat tactics. Companies also need to leap across knowledge disciplines, and rethink how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. The book was named among the ‘Top 3 Business Books on Strategy of 2018’ by Strategy+Business and was among the ‘Top 10 Business Strategy Books of 2018’ by Inc. Magazine.
Prof. Yu has delivered customised training programmes for leading organisations including Maersk, Daimler, and Electrolux. His articles have appeared in Forbes, Fortune, Harvard Business Review, Financial Times, and The New York Times. Prof Yu received his doctoral degree in Management from Harvard Business School.