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Day 3 (Package C)

INDUSTRY INSIGHTS

Saturday, 16 September 2017
(Senior Management and PMEBs)


Day 1 (Package A) | Day 2 (Package B) | Day 3 (Package C)

 
Programme Agenda
8 – 9 am Registration and Breakfast
9 – 9.10 am Welcome Address
9.10 – 10.30 am

Evolving from Digital Marketing into a Digital Business

by Woon Tai Ho, Keith Nakamura and P.N. Balji

The business landscape has evolved quite significantly over the past decade. While some organizations are still grappling with digital marketing, others have already moved on to marketing more effectively in the digital age.

The cream of the crop has truly transformed into digital businesses and that digital DNA is evident throughout the entire organizational fabric. From management to HR, and really every aspect of business today, technology can help us be more agile, allowing us to transform out of the imminent digital darwinism that is fast approaching on the horizon.

This one hour talk looks at how businesses can better prepare themselves right now.

Talk Outline
  • It is no longer about just digital marketing: Trends and numbers
  • Examples of companies that are transforming effectively into digital business
  • How management and Human Resource are dealing with increased pressure for hiring for the right culture
  • 5 quick ways to prepare for digital transformation
10.30 – 10.45 am Break
10.45 – 11.45 am

Digitisation of Mainstream Media -  Mediacorp’s story

By Miguel Bernas and Nadeem Ashraf

Part 1 – 
•    How technology has democratized content and its impact on mainstream media
•    Review of case studies of: 
o    YouTubers with reach that rival television
o    The new news sources that challenge traditional news outlets
o    How social media has replaced the newspaper / news website homepage

Part 2 –
•    How does one create an environment to succeed?
•    Discuss the  3 Cs of i.e. Change , Culture , Capabilities 
o    Change – how did we build a chase for change in the organization to meet digitization challenge? How does Mediacorp do that?
o    Culture – how to build culture of playing to win 
o    Capabilities – how to build capabilities

11.45 – 1.00 pm

Dare to Fail

by Daniel Ong

After successfully creating a multitude of businesses, including Twelve Cupcakes, Mischief American Street Food at Esplanade, Rookery at Hong Leong building, WOOHOO!, a social media advertising agency and Brewlander, a craft brewery based in Cambodia, Daniel Ong now seeks to inspire others to reach out, fulfil their destiny and turn their entrepreneur dreams into reality.

How did he overcome all odds to build a multi-million dollar empire? What is the secret behind his tenacious drive, his winning mind-set and business acumen? Learn the secrets of his success and how the lessons that he has learnt through his life journey helped him through it all.

Daniel will focus on
  • Creating systems
  • Marketing your business
  • The mindset to be a successful leader
  • A journey of turning a single cupcake store into a multimillion dollar business.

Get ready to be inspired!

1.00 – 2.00 pm Lunch and Networking
2.00 pm

End