Evolving from Digital Marketing into a Digital Business
by Woon Tai Ho, Keith Nakamura and P.N. Balji
The business landscape has evolved quite significantly over the past decade. While some organizations are still grappling with digital marketing, others have already moved on to marketing more effectively in the digital age.
The cream of the crop has truly transformed into digital businesses and that digital DNA is evident throughout the entire organizational fabric. From management to HR, and really every aspect of business today, technology can help us be more agile, allowing us to transform out of the imminent digital darwinism that is fast approaching on the horizon.
This one hour talk looks at how businesses can better prepare themselves right now.
- It is no longer about just digital marketing: Trends and numbers
- Examples of companies that are transforming effectively into digital business
- How management and Human Resource are dealing with increased pressure for hiring for the right culture
- 5 quick ways to prepare for digital transformation