Woon Tai Ho is a strategic PR specialist and media strategist. He built his media career in Mediacorp, culminating in the launch of Channel NewsAsia and building the brand across Asia. Since then, Tai Ho has media trained corporate leaders and politicians, developed media strategies for Singapore companies and MNCs. Tai Ho is also a writer. Last year, he co-authored, We Have A Problem, a book on crisis management in the digital age.